Erika Napoletano is
Redhead Writing

Filed in Business Tips

Uncovering Your Otterness: A Lesson in Branding and Messaging

What otters can teach us about messaging and marketing. DELIVER THE FISH!

Perfection Never Gets Invited to Pool Parties

If you read and watch nothing else today, make it this and the video inside. You’re due for an ass kicking and this one’s coming your way via a RHW reader.

Open Ass, Insert Head, and other Classy Maneuvers

There are probably typos, but the fine art of getting shit done while your head is up your ass.

Ain’t There Just Something Dead Sexy About a Geek?

You can keep your pretty boys. I do love me some geeks. Sexy starts with the mind and why all those uncool kids get my phone number.

A Return to “Old Fashioned” Business

What’s so old fashioned about common decency? A return to behavior that matters. And some f-bombs.

Mr. Blobfish is interesting, but kinda stupid.

There Are Only 2 Rules: Be Interesting and Don’t Be Stupid

A redux from the Guerrilla PR for Startups panel sponsored by Silicon Flatirons…and the only two rules you need to know about building a brand presence that’s worth talking about. Oh, and a blobfish.

Twitter Advertising: Why Small Biz Should (Probably) Run Screaming

A heavily-tattooed redhead, one story on Squawk Box, and why I think small business owners should run screaming from Twitter’s “new” ad platform.

The Bitch Slap: The Part Where I Kick Your Ass

The way you’re running your day is bullshit, and I have food poisoning. So it’s coming at you, both barrels.

My Entrepreneur Can Beat Up Your Politician

What do entrepreneurs get that politicians can’t even begin to grasp? I laid it out in a decongestant-fueled blog post.

What the Flu Can Teach Any Business Owner

So, I have The Plague and I’ve learned a little bit about business in the process. Also, there is a Small Dog sleeping on my futon. *non sequitur*

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Read the Best of Erika Napoletano's work in the Redhead Writing archives