Erika Napoletano is
Redhead Writing

Filed in Copywriting

LinkedIn Needs to Fire Their Direct Response Copywriter

So, LinkedIn has this nifty email campaign it sends out to advise you of a connection request. A lesson to never assume what your audience wants or has to offer.

There’s No Idiot Check in MS Word

I write for a living but I’m a total spelling FAIL. When the hell will Microsoft and Apple install an “Idiot Check?”

The Copywriter and the Web Designer: a Poem

No f-bombs, but chock-full of fun: a lesson in communication, sans prose!

Screw the Duplicate Content Penalty: Three Easy Ways to Repurpose Content

The gauntlet’s been thrown on duplicate content. This morning, SiteProNews released the truth, right from the Google’s mouth: the duplicate content penalty is a myth.

SEO Copywriting in a Box: Scribe – Get Some!

I’m reviewing the Scribe SEO Copywriting Plugin for Wordpress. Have a look and find out what monkeys had to do with my beta test.

SEO-smart web copy starts with keywords

Winning Web Copy, Part 2: Keywords are Key

SEO copywriting is an art comprised of more than just words on a web page. The first step to search engine-savvy web copy is keyword selection. Let’s figure out where to start!

Does Your Website Copy Lack Purpose?

Why Your Web Content Isn’t Working

Your web copy has to be up-to-snuff. It takes more than just a pretty website to drive traffic and convert visitors to customers. Part one in a five-part series on writing effective, SEO-friendly web content.

I Have a Web Site – I Have No Traffic. WTF?

It’s true. There are millions of folks out there with websites that do nothing – nothing, I say – to actually bring them business. If you build it, that doesn’t mean they’ll automatically come.

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Read the Best of Erika Napoletano's work in the Redhead Writing archives