Bottom line is, when you start treating online dating more like a business than a scratch-off lottery ticket from a 7-11, I think you’re going to be a lot more satisfied with the results.

Your web copy is good enough. You don’t need SEO copywriting. Hell – you don’t even really need SEO services, period.

You, you, you…

Guess what folks – it ain’t about YOU.

Though I strive to expand my horizons every day, I’m not an idiot when it comes to SEO and the value my clients place on website copy that will help them drive traffic.

Today’s the day where I open-up my treasure trove and share with you a few tools that anyone can use to get a glimpse of the power and method behind the madness when it comes to SEO.

See, search engines are really no more than eavesdroppers on the web-based conversations of the world. They’re the tabloids of what’s hot and what’s not. They send their little ears (aka web crawlers or spiders) out into the sidewalk cafes of the internet and find out who’s talking about what sites.

It’s true. There are millions of folks out there with websites that do nothing – nothing, I say – to actually bring them business. If you build it, that doesn’t mean they’ll automatically come.