Erika Napoletano is
Redhead Writing

Snarketing: A Lesson in Logo Development

filed under Snarketing

Sometimes there are just no words. The next time you’re flying, grab a copy of SkyMall from the seat pocket in front of you. A typo is one thing. A complete branding FAIL is another. Just a reminder that the process of logo/mark development is important. As is, apparently, the presence of someone on your marketing team to tell you that you’re a complete fucking idiot.

Snarketing: sperm shoes

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  • http://www.akinz.com Suzanne

    Well, those little guys do defy gravity… no lie there. ;)

  • http://uniquevisitor.net Jeff Pester

    Seriously, what do you really think? :)

  • Tekee

    Uuuuuhhm, you've got something on your shoe…

  • http://www.darktouch.net DarkTouch

    Be careful if you ever get in a fight. You might end up impregnating her if you kick the wrong spot.

  • beckyholland

    Woo hoo! Sperm shoes… just what I've always wanted!!! Lol!

  • http://twitter.com/agentv Vincent Lowe

    …what do you mean, a complete fucking idiot? I'll be the decyder of that!

  • http://www.redheadwriting.com The Redhead

    EW.

  • http://www.redheadwriting.com The Redhead

    Immaculate conception rears its ugly head.

  • http://www.redheadwriting.com The Redhead

    I'll try to be more clear next time, Jeff. ;-)

  • http://www.redheadwriting.com The Redhead

    I've always wanted sperm socks, to be honest.

  • http://www.redheadwriting.com The Redhead

    When you decyde, let me know.

  • http://www.customerserviceftw.com Sara Onstine

    Um… wow. Do these magic shoes also increase your sperm count? If so, what are the implications of having women's shoes?

  • http://twitter.com/caroljsroth Carol Roth

    You just know that someone can't believe that they got away with passing that off as a logo…a “dare” if I have ever seen one…

  • http://justinsbrainpan.com/ Justin Matthews

    This is insane! How could someone, especially if there is a guy anywhere in the room, miss something so obvious? And then get it approved by the bosses and published??? Big screw ups all the way around

  • http://www.kherize5.com Suzanne Vara

    So if women wear them will our testosterone increase?

  • beckyholland

    If you're going that far… why not sperm underwear?? At least it makes more sense. ;)

  • http://www.coherecommunity.com Angel K

    I think if they're going to go there with their shoe logo, there should be a fitting tag line like “helps you swim faster.” That sentence I just wrote was like a grammar lesson in there, they're, their.

  • Carole

    Noooooo, they're cute little tadpoles. Aren't they?

    <You might end up impregnating her if you kick the wrong spot.>

    OK, now THAT cracked me up!

    Happy little bunch of sickos, aren't we? (and loving it!)

  • http://www.redheadwriting.com The Redhead

    Yes. Tadpoles. Let's all live THAT lie, shall we? It's like Thanksgiving dinner and no one wants to admit Uncle Jimmy's drunk and dry-humping the trampoline. Again.

  • http://www.redheadwriting.com The Redhead

    Faster…longer. It's like a steroid or Levitra ad, not a shoe ad!

  • http://www.redheadwriting.com The Redhead

    I have nothing to say to this that will *not* get me into trouble.

  • http://www.redheadwriting.com The Redhead

    I think they're more “defying explanation.”

  • http://www.redheadwriting.com The Redhead

    Yes, you'll have hard toes.

  • http://www.redheadwriting.com The Redhead

    I'm wondering what the SkyMall team thought of this one. Full-page ad rates and all!

  • http://www.redheadwriting.com The Redhead

    It's possible you'll have six toes after wearing them.

  • TheOneTrueDave

    “…Stop Imagining”
    I'm trying. I'm trying so hard.

  • Organpiper

    This is so funny I got swam out of my doldrums about my creepy ex-wife.
    Thank you, little fellers. Keep on smiling, your mission is vital to national defense and economy recovery!

  • hollywoodcopy

    Gravity Defiler™. Because you can't grow a pair.

  • http://www.redheadwriting.com The Redhead

    Michael wins.

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