So, LinkedIn has this nifty email campaign it sends out to advise you of a connection request. A lesson to never assume what your audience wants or has to offer.

No f-bombs, but chock-full of fun: a lesson in communication, sans prose!

Your web copy has to be up-to-snuff. It takes more than just a pretty website to drive traffic and convert visitors to customers. Part one in a five-part series on writing effective, SEO-friendly web content.